Venue Grower services are focused on making the best use of the tools and techniques of both sales and marketing to grow revenues for venue based businesses, such as conference centres and hotels. Specifically designed for venues that turnover in excess of £1m but don't have large marketing budgets, Venue Grower helps you focus on which sales and marketing activities will make the best return.

With Venue Grower, your company will be able to take more control of who your next customers will be and target them according to your business criteria for desirability and profitability. At the same time, current customers will be managed for optimum repeat business and referenceability.

Marketing Makeover Package (from £7,000)

At the core of the package is a simple solution to the ‘too busy to visit’ problem that many venues experiences with business prospects and agency bookers. It’s simple - if your targets won’t come to your venue, then take your venue to them.

User-controllable virtual tours of your venue delivered through your website allow potential users to get a ‘feel for the place’ without leaving their office desks. Support this with quality photography, well written words, all nicely designed into an attractive website with complementary brochure and you’ll see the difference.

And it needn’t be expensive. The Marketing Makeover package is very cost-effective.

For a starter price of just £7,000 + VAT, you will get:

• A kick-off meeting to discuss the features and benefits of the venue
• A half day of professional stills photography plus post-production electronic airbrushing
• Up to 4 professionally drawn electronic floor plan diagrams
• Refreshed website design with up to 5 pages, including page copy writing (and page uploading provided a Content Management System is available)
• Design of an 8 page brochure, fully copy written and using the new photography (excluding printing)
• Up to 8 x 360-degree photographic virtual tours
• Technical build of a specific web area to host the virtual tours, including user navigation between tours using either ‘hot spots’ or the floor plan diagrams (see www.lane-end-conferences.co.uk/takeatour/index.html for an example of how it could look)
• Design of an A5 promotional postcard (excluding printing)
• Free one-year subscription to www.venue360.co.uk to advertise the venue
• Project management and coordination of all activity

Just think of the difference that a refreshed website and brochure could make. Add to that the visual power of the electronic virtual tours and you can see why the Marketing Makeover is such a great way forward.

Call us today for a no-obligation meeting to chat through your needs. All it will cost is a cup of coffee and perhaps a biscuit or two. It could just be the best investment that you’ve made in a long time.

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Sales Refresh Package

A common issue faced by many business conference venues is an in-house sales team that just isn't performing at the right level, especially in the area of outbound/proactive activity.

The Sales Refresh package from Venue Grower is a hands-on solution that will identify weak-spots in sales processes and sales/customer service teams, and provide revitalisation in the form of interim sales management, mentoring and on-the-job training.

The components that the Sales Refresh package can deliver are:

• A kick-off meeting to discuss the sales performance issues and concerns
• An audit of sales and customer service processes across all business areas, including sales management and CRM systems if present, as well as key account planning
• The development of a specific action plan, including priority assessments, timelines, resourcing requirements and costing estimates
• On-the-job engagement by a venue-experienced sales manager to both mentor/train the in-house team and also to undertake direct sales activity (often focused on large corporate clients and the larger agency bookers)
• Weekly/monthly reporting of sales pipeline movements along with recommendation for detailed remedial activity
• The promotion/recruitment of sales/customer service staff in order to build a strong, hungry and self-sufficient team for when the Sales Refresh engagement terminates

Call us today for a no-obligation meeting to discuss your situation and see how the Venue Grower Sales Refresh package could help your venue improve growth with a fully costed sales development plan.