|

Market Grower services are focused on making the best use of the tools and techniques of marketing to grow business revenues. Specifically designed for companies that turnover in excess of £300K but don't have large marketing budgets, Market Grower helps you focus on which marketing activities will make the best return.
With Market Grower, your company will be able to take more control of who your next customers will be and target them according to your business criteria for desirability and profitability. At the same time, current customers will be managed for optimum repeat business and referenceability.
Marketing Effectiveness Assessment (free)
The most common start point for the Market Grower service set. This free assessment looks in depth at what you and your main competitors do now in terms of marketing and highlights areas that could deliver improved effectiveness and how. The assessment includes telephone interviews with up to three of your customers, and takes over eight man-hours to research and deliver. The resulting report includes costed illustrations of marketing approaches that would deliver. Download factsheet.
Marketing Strategy Creation
Working with you to define a holistic strategy for marketing that will improve how you find and keep customers profitably - and all within a budget that you can afford.
Marketing Programmes Definition
Working with you to define and specify the individual marketing programmes that will be most effective in your business, including supplier sourcing and budgeting.
Marketing Programmes Management
Working on your behalf to deliver specific marketing programmes against pre-defined goals within agreed timelines and budgets, including:
-
Supplier sourcing - Graphic Design, Web Design & Implementation, List Management & Telemarketing, Printing, Advertising, Branded Gifts, PR, Exhibitions, Sponsorships, Outbound eMail Management, others as needed
- Supplier management - Ensuring timely delivery, to quality and budget, of all sub-contracted marketing materials and programmes
- Copy writing and copy checking - Ensuring consistent and memorable marketing messages throughout all activities
- Website content - Ensuring that website content matches all other communication messages in a timely fashion
- Marketing campaigns - Coordinating programmes that target customer retention, acquisition and/or profitability
Programme management can be delivered on a fixed price basis (against a pre-agreed scope and deliverables) or on a daily rate basis
|