Business Grower is an end-to-end marketing and sales service specifically designed for companies that turnover in excess of £300K. It combines the Market Grower and Sales Grower services to build all of the needed marketing/sales tools, create and manage prospecting programmes and finally deliver customer contracts in order to grow revenues and profitability.

We are so sure of the results of the Business Grower service that we offer a shared risk-reward payment plan for all of the sales related components. Basically, if we don't meet the sales targets that we've agreed with you then you'll get a share of your money back!

End-To-End Sales Effectiveness

Business Grower starts by putting in place a robust marketing strategy that is geared to recruiting the size, type and number of new customers that you need to hit your company revenue growth goal. From that strategy, marketing tools and techniques are created to support the level of prospecting necessary to generate the sales pipeline forecasted.

Once the marketing programmes for prospecting begin, interim sales are engaged to diligently follow-up on all marketing generated leads. The interim sales resources go on to make sales calls, write and deliver proposals and ultimately take customer contracts in liaison with yourself.

The Business Grower service runs for a fixed period that must be a multiple of the typical sales cycle for your business/industry. This is to give the service a reasonable time to convert prospects into customers.

Shared Risk-Reward

We are confident that Business Grower will hit the sales goals that we agree between us. To prove our confidence, we guarantee a proportion of your money back if we don't.

To keep things simple for everyone, Business Grower doesn't work on a commission basis (i.e. a share of the new revenue or profit that we contract for you). We use our experience to work out the cost of all of the marketing components and the amount of interim sales time (cost) that we'll need to meet the sales goal over the period that we've agreed. That's the total amount that we’ll earn if we hit or exceed our goals.

We then invoice you in two ways. Firstly, for all of the marketing costs, we invoice 100% as and when we complete the major tasks, normally monthly in arrears. Secondly, for the interim sales costs, we agree a proportion that will be paid monthly by standing order into an independently managed escrow account alongside a proportion that is paid directly to us.

At the end of the agreed sales period, if we've not met the sales targets then the money in the escrow account is released back to you. If we hit or exceed the targets it's released to us and there is no more for you to pay. In all cases the marketing costs are not refunded because you can continue to take benefit from the work and materials created.

The exact proportion of the monthly sales fees that are held in the escrow account will depend on the actual sales target and the relationship between the sales-cycle length and the Business Grower contract length. For example, a service or product that has a two month sales-cycle within an eight month Business Grower contract would typically split 40% into escrow and 60% to us. A product or service with a longer sales-cycle, but still within an eight month Business Grower contract, would have a lower proportion going into the escrow account as the chances of making sufficient sales within the time period are reduced.

By way of illustration, consider an eight month Business Grower engagement at a total fee of £20K, of which £15K is attributed to the interim sales costs. An escrow arrangement of 40% would set a shared risk-reward sum of £6K, which would be returned to you if the sales target wasn't met. And, unlike commission, if we exceeded the sales target the total fee that you’d pay would still be £20K. We believe that our reward for exceeding the target is that you will want to extend the Business Grower contract for a further period.

The setting of all fees and escrow percentages are conducted in discussion with yourselves and depend heavily on individual circumstances and timeframes. Our goal is to create a win-win arrangement where you make the new revenues that you want and we make the revenues that we want. It's a simple as that.